The international launch of the ASICSTIGER #TigerKnit champions global unity. Introducing the rebirth of an icon with the Gel-Kayano Trainer Knit, with the all-new one-piece full-knit upper. Because we are all woven from the same thread. There are five different products in the new range but it’s the full-knit upper that ties everything together - and it’s that togetherness ASICSTIGER wants to celebrate.
An exclusive art exhibition in collaboration with Highsnobiety and Neulant van Exel celebrated the launch of the campaign at St. Agnes Church in Berlin, while below-the-line activations across PR, social, digital and retail will provide support throughout the campaign. Five shorter films will highlight each model.
The online film reached 2.8 million views on YouTube making it the most successful ASICS film ever.

Agency: The Adventures Of
Managing Director: Sophie Mayer

Executive Creative Director: Leila El-Kayem

Director Operations + Production: Alison Haly

Art Director: Martin Petersen, Anne Coté

Creative Director: Aryanti Ingenillem

Creative Producer: Anuschka Das

Creative Strategist: Thomas Eon

Writer: James Fitt

Designers: Moni Eckey, Etienne Vles, Clara Wassak

Production: EASY Does It

Director: Che Abdallah

Photographer: Robert Wunsch

ASICS Tiger #TigerKnit Instagram Product Film

ASICS Tiger #TigerKnit x Highsnobiety Launch Party

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